Step-by-Step: Tailor Your WooCommerce My Account Page to Perfection

If you’re familiar with WooCommerce and eCommerce in general, you’ll know that the ‘My Account’ page is one of the most important web pages. This is because it holds lots of essential customer information such as their orders, billing addresses, payment methods, account details – to name a few. 

In essence, the ‘My Account’ page is an integral hub of information. So it’s not uncommon for WooCommerce store owners to want to add custom endpoints to showcase information relevant to their business. They may also wish to customize the aesthetic of their ‘My Account’ page to fall more in line with their brand. 

Although WooCommerce includes all the basic information customers need to manage their orders and change their account settings, neither WooCommerce nor WordPress offers in-built customization features to adjust the look of this WordPress page nor add additional endpoints. 

Fortunately, if you want to go beyond WooCommerce’s default endpoints and customization restrictions, workarounds are available. So we’re covering the easiest ways to customize your ‘My Account’ page on WooCommerce without any technical know-how.

The Importance of the WooCommerce My Account Page

As we’ve already hinted in the intro, any eCommerce store’s ‘My Account’ page is a key part of the site. Your customer’s My Account dashboard is where they feel most in control. From here, they can revisit orders, edit addresses, make changes to their account details, and modify their security settings. In addition, it handles a great deal of sensitive information like their email address, postal address, and even password information. Understanding the financial aspects of setting up and maintaining these features is just as crucial as their customization. For a comprehensive guide on WooCommerce store costs, check out our latest article.

In light of all of that, it’s imperative your ‘My Account’ page is easy to navigate to ensure visitors enjoy a great user experience. This is where customization can make all the difference. For instance, you might boost conversions by adding promotional sections like discount codes, loyalty rewards, and custom product page recommendations. But you can also use your My Account page to reduce customer friction. For example, collecting consumer feedback or providing a simple link to get in touch with you. 

Using an add-on is the safest and easiest way to kickstart customizations to your ‘My Account’ page.

The Benefits of Customizing Your WooCommerce My Account Page Design

Customizing the WooCommerce My Account page can significantly enhance the user experience, increase customer loyalty, and improve sales for an online store. Here are a few key reasons why customization is beneficial:

1. Personalized User Experience: According to a Twilio Segment study, 56% of consumers say they’ll become repeat customers following a personalized experience. By customizing the My Account page, you can tailor the content and layout to your customers’ needs, preferences, and expectations. This personalization makes it easier for customers to find and access relevant information, leading to higher satisfaction and engagement rates.
2. Enhanced Branding and Consistency: By customizing the My Account page, you can reinforce your brand identity and ensure a cohesive user experience. This helps to create a stronger connection between your customers and your brand, fostering long-term loyalty.
3. Streamlined Navigation and Functionality: This makes your customer account pages more user-friendly and efficient. You can prioritize the most important sections or features, add useful links or shortcuts, and even integrate third-party tools or plugins that can help your customers manage their accounts more effectively.
4. Improved Sales and Retention: A well-designed and customized My Account page can encourage customers to explore more products, access promotional offers, or join loyalty programs. This can lead to increased sales, repeat purchases, and higher customer lifetime value. Moreover, a positive user experience on the My Account page can help reduce cart abandonment rates and increase overall customer retention. As almost 70% of online consumers abandon their shopping carts, this is an area every WooCommerce store owner should prioritize.

Customizing My Account Page: Layout, Content, and Endpoints

In the following section, we’ll delve into how you can customize this page to perfection. We will explain how to locate your My Account page and how to add new endpoints and custom content to it. We’ll also help you decide whether you’ll need the help of a developer.

How to locate the WooCommerce My Account Page

To locate the WooCommerce My Account page, you can use the [woocommerce_my_account] shortcode. This shortcode allows you to easily embed the My Account page within any existing page on your website. Simply insert the shortcode into your preferred page editor, and it will display the My Account page content.

To create a new My Account page, go to your WordPress dashboard, navigate to Pages > Add New, and insert the [woocommerce_my_account] shortcode into the page editor. Once you’ve published the page, you should see the My Account page content displayed on your website.

Adding New Endpoints and Custom Content

In WooCommerce, an endpoint refers to the URL identifiers for specific sections within the ‘My Account’ page, such as ‘orders’, ‘downloads’, and ‘edit-address’. To further improve user experience, you might want to add more endpoints to cater to your unique business needs.

To add new endpoints to your WooCommerce ‘My Account’ page, follow these steps:

1. Open your theme’s functions.php file from your WordPress dashboard. You can usually find this by navigating to Appearance > Theme Editor, then finding the functions.php file in the right-side file list.
   In the functions.php file, you will need to add a function that uses the add_rewrite_endpoint() function to create a new endpoint. Here’s an example of how to add a ‘My Wishlist’ endpoint:

add_action( 'init', 'my_custom_my_account_endpoint' );
function my_custom_my_account_endpoint() {
    add_rewrite_endpoint( 'my-wishlist', EP_ROOT | EP_PAGES );
}

1. You also need to add this new endpoint to the ‘My Account’ menu, which can be done using the woocommerce_account_menu_items filter:

add_filter( 'woocommerce_account_menu_items', 'my_custom_my_account_menu_items' );
function my_custom_my_account_menu_items( $items ) {
    $items['my-wishlist'] = __( 'My Wishlist', 'woocommerce' );
    return $items;
}

• Finally, to show custom content when a user navigates to ‘My Wishlist’, use the woocommerce_account_{ENDPOINT}_endpoint action. In our case, this will be ‘my-wishlist’:

add_action( 'woocommerce_account_my-wishlist_endpoint', 'my_custom_endpoint_content' );
function my_custom_endpoint_content() {
    // Your custom content goes here.
}

Adding new endpoints to the WooCommerce ‘My Account’ page involves PHP coding. Therefore, if you’re already proficient with PHP and WordPress hooks, you could handle it yourself. However, if coding isn’t your forte, it’s safer to hire a developer.

Alternatively, you could use a WooCommerce customization plugin, which often offers an easy-to-use interface for managing ‘My Account’ page customizations. These plugins can handle the coding for you and are generally more user-friendly for non-coders.

Regardless of your approach, remember to always test changes on a staging site first and keep your website backed up regularly.

Why Use a Plugin to Customize the WooCommerce Account Page?

Of course, plugins aren’t the only way to customize your ‘My Account’ page on WooCommerce. With any part of WordPress and its eCommerce solution, you can tackle the code yourself and achieve any customization with some DIY effort. This, however, requires development skills that you might not possess.

In contrast, a reliable plugin presents a no-code solution that requires no technical know-how (HTML, custom CSS, AJAX, PHP, etc.). On top of this, it will contain various settings to help you create a custom My Account page with no fuss. For example, you can:

• Create and group new endpoints
• Change their position on the page
• Add custom content
• Configure custom fields for customers to fill out to provide additional information. 

Note: An endpoint is extra content shown after certain conditions are met. For example, having registered for a user account or placing an order, the resulting endpoints might be password and username information or a link to order summaries.

Assuming your chosen My Account page plugin is actively maintained and regularly updated, you should be able to rely on it. Lastly, most plugins come with support from their developer, so if you get stuck, help should be on hand. 

Pro tip: this isn’t always the case, though. Sometimes when you purchase a plugin, the developer will only offer support for six or twelve months. Once that’s up, you’ll then have to pay extra for ongoing support. 

DISCLAIMER: Codeable is not affiliated with any of the plugin recommendations listed in this post.

The Best WooCommerce Account Page Customization Plugins

If you’ve decided a plugin is the right way to go, there are a few options to choose from. To help narrow down your choice, we’ve listed some of the most popular ones here for your consideration:

1. Customize My Account for WooCommerce

This plugin easily enables you to create new endpoints and customize the design via a live front-end editor, meaning you can review your changes straight away.

You can add any number of custom endpoints and content. You can also sort My Account tabs according to their priority. You can even decide how these endpoints appear to users, including the color and styling of:

• Dashboard tabs
• Buttons
• Links
• Fonts
• Avatars

…and more, all to match your site’s style. 

You don’t need any CSS knowledge to customize these items. Instead, you can rely on a wizard similar to the WordPress customizer, enabling you to make edits live to your site. 

The plugin also lets you assign endpoint access to specific user roles, and you can hide and disable tabs with just one click. For example, this is useful when delivering specific content to certain customers. For example, presenting surveys explicitly designed for repeat customers or gifting discount codes to new account holders. It’s also worth noting this plugin is also compatible with WooCommerce Bookings, Subscriptions, and Memberships (by SkyVerge) and includes a full year of support.

2. My Account Page Editor

The “My Account Page Editor” plugin is similar to the plugin above, albeit a little simpler in some regards. The “My Account Page Editor” permits you to perform basic customizations, like creating and grouping new endpoints and designating their various attributes, including:

• Title
• The associated icon
• The user roles the endpoints should appear for
• The endpoint type 

In terms of visual customization, this plugin is more limited. The endpoint display type is automatically inherited from the theme’s default style. However, you can edit your sidebars and custom tabs’ text, background color, and hover colors. You can also enable or disable a profile picture.

3. YITH WooCommerce Customize My Account Page

Like the WooCommerce plugins already discussed, Woocommerce Customize My Account Page allows you to add an unlimited number of menu items to your ‘My Account’ page. However, the plugin focuses more on promotional content to enrich your selling strategy.

It encourages you to add instructions, coupons, surveys, downloads, video tutorials, news, notifications, promote WooCommerce products, and much more on your ‘My Account’ page. 

You can also decide which user roles see which content types. For example, new users might be presented with a how-to section instructing them on how to navigate their account page.

You can choose from a few different My Account menu positions and layouts, including horizontal and vertical menus. Plus, you can customize colors, spacing, and icons to meet your design requirements. You can even provide default avatars for users or let them upload their own. 

Other features include:

• Being able to add Recaptcha to registration forms.
• Blocking specific email domains to create your own blocklist to control the accounts created in your WooCommerce store.
• Asking customers to verify their accounts with a verification email, including a confirmation link.

Lastly, YITH’s My Account Page customizer is also compatible with Elementor’s drag-and-drop page builder.

4. IconicWP WooCommerce Account Pages

IconicWP’s My Account Page Customizer has already been used by over 16,000 WooCommerce businesses. It enables you to add unlimited endpoints to your page and customize them with your own content and settings, including an FAQs section, user guides, contact forms, coupons, and more. You can also create unlimited subpages stemming from your My Account Page and order these pages by priority. In addition, each new page or new tab is fully and automatically linked, so you don’t have the hassle of pointing each link to the right place on the My Account Page.

It’s built for speed, translation, and comes with expert support from the developer. The plugin is also fully compatible with Gutenberg to make it easy to create custom My Account page layouts. What’s more, it’s shortcode friendly, which means you can use any page builder, and the links will still render perfectly. Not to mention, this plugin also works with any well-coded theme. 

Lastly, this developer isn’t just offering a single plugin license but, rather, an all-access bundle, including 30 site licenses and over 15 plugins built to help you increase sales. That said, creative brands might feel a little restricted, as the customization options concerning the design of your My Account page are somewhat limited. 

5. PowerPack’s WooCommerce My Account Widget

Last but by no means least, there’s PowerPack’s WooCommerce My Account Widget. This is already used by over 100,000 store owners. It enables you to make changes to the overall design and functionality of your MyAccount page using Elementor’s page builder. 

You can easily beautify your My Account page from the style tab by adjusting the color, typography, fonts, and designs for your forms, buttons, and even tables. Tabs can also be organized either vertically or horizontally, making this plugin one of the more flexible options where design is concerned. 

Table styling options are also more extensive than Elementor’s standalone editor. With PowerPack, you can easily edit forms and tables from your My Account page by updating the design and spacing of input fields, labels, and more. In addition, you can style each individual row, column, or cell with border styles and colors.

Like the plugins mentioned above, you can hide and disable tabs at any time and decide which users have access to certain areas. You can even style error messages and notifications to create a more branded experience. For example, these may appear on your customers’ My Account page to inform them that a form requires more details, changes were successfully made, or an order hasn’t gone through.

How to Use a Plugin to Customize Your WooCommerce My Account Page

While the exact steps will differ depending on your chosen plugin, the installation and activation of the plugin are essentially the same.

Navigate to “Plugins” in your WordPress dashboard and click “Add New.” Next, search for the name of the plugin you want to use in the Directory. When you’ve found it, click “Install Now” then “Activate Now.” Or, if you have downloaded the plugin’s .zip file, go to Plugins > Add New and Upload Plugin. The plugin should now appear in your Admin Panel. 

With the plugin up and running, you should now have various options for adding, grouping, and reordering endpoints. You should also be able to customize the design of your My Account page, assign endpoint access to specific user roles, and so on. However, as we’ve already said, the extent of these functionalities hinges on your chosen plugin. Other features may include:

• Choosing different page layouts and color options
• Creating sections visible only to specific users, while they remain restricted to others
• Creating dynamic layouts using image galleries, videos, etc.
• Enabling users to upload profile images as an avatar for their accounts page
• Updating the functionality of register forms 
• Including promotional banners and product offers

How to Edit the WooCommerce My Account Page Programmatically

While using a plugin is the easiest and most straightforward way to customize the WooCommerce My Account page, you can also edit the page programmatically if you have coding knowledge. This approach provides more flexibility and control over the customization, but it also requires a solid understanding of web development, particularly PHP, HTML, and CSS.

Below, we’ll walk you through the steps to edit the WooCommerce My Account page programmatically with dedicated sections and subsections.

1. Create a Child Theme

Before making any code changes, it’s essential to create a child theme. A child theme inherits the functionality and styling of the parent theme while allowing you to make modifications without affecting the original theme files. This ensures that your theme customizations won’t be lost when you update the parent theme.

To create a child theme, follow these steps:

A. Create a new directory in your WordPress themes folder (wp-content/themes) with a unique name, such as “my-child-theme.”
B. Inside the new directory, create a “style.css” file with the following header:

/*
 Theme Name:   My Child Theme
 Theme URI:    http://example.com/my-child-theme/
 Description:  My Child Theme
 Author:       Your Name
 Author URI:   http://example.com
 Template:     parent-theme-folder-name
 Version:      1.0.0
*/

Replace “parent-theme-folder-name” with the actual folder name of your parent theme.

C. Create a “functions.php” file in the child theme directory and add the following code to enqueue the parent theme’s stylesheet:

<?php
add_action( 'wp_enqueue_scripts', 'my_child_theme_enqueue_styles' );
function my_child_theme_enqueue_styles() {
    wp_enqueue_style( 'parent-style', get_template_directory_uri() . '/style.css' );
}

D. Activate the child theme by going to Appearance > Themes in your WordPress dashboard and selecting the new child theme.

2. Override WooCommerce My Account Templates

To customize the My Account page, you’ll need to override the WooCommerce template files responsible for their layout and content. You can find these files in the “woocommerce/templates/myaccount” directory of your WooCommerce plugin.

Copy the files you want to edit from the WooCommerce plugin directory to a new “woocommerce” folder inside your child theme directory, maintaining the same folder structure. For example, if you want to edit the “dashboard.php” file, copy it to “my-child-theme/woocommerce/myaccount/dashboard.php.”

3. Edit the Template Files

Now that you have the template files in your child theme, you can start editing them to customize the My Account page. Open the files in a code editor and make the necessary changes, such as adding new sections, modifying the layout, or styling elements.

For example, to add a new section to the dashboard, you can edit the “dashboard.php” file and insert the following code where you want the new section to appear:

<section class="my-custom-section">
    <h2>My Custom Section</h2>
    <p>This is a new section added to the My Account dashboard.</p>
</section>

4. Add Custom CSS

To style your custom sections and elements, you can add custom CSS to your child theme’s “style.css” file. For example, to style the custom section added in the previous step, you can add the following CSS:

.my-custom-section {
    background-color: #f5f5f5;
    border: 1px solid #ddd;
    padding: 20px;
    margin-bottom: 20px;
}

.my-custom-section h2 {
    font-size: 24px;
    margin-bottom:

Best Practices for Customizing Your WooCommerce My Account Page

Before diving into any project, it’s always good to know the pitfalls to avoid. That said, here are some best practices to keep in mind as you embark on customizing your ‘My Account’ page.

• Opt for a clean layout that enables users to easily navigate the ‘My Account’ page. Remember, usability is vital – as many as 38% of users may stop engaging with a site if its content or layout is shabby. 
• Let users upload a custom avatar. This is especially important for websites with a social element. After all, a profile picture is a form of self-expression that implies the user cares about how they’re perceived on your site. The more they feel at home on your website, the more likely they’ll engage with your brand. Pro Tip: Pair this with loyalty programs and other social content for maximum ‘My Account’ page engagement. 
• Encourage customer engagement and incentivize repeat purchases. Here are a few ways to achieve this:
  • Collect their email addresses for email marketing campaigns
  • Add a short survey section to learn about their customer experience. 
  • Offer limited-time discount codes.
• Make it easy for customers to contact you if they have a question about their order. This, for example, can be done by creating a new customer support page endpoint. 

Next Steps for Tailoring Your My Account Page to Perfection

Using a plugin is the easiest way to expand upon your WooCommerce My Account Page, improving the user experience and strengthening brand consistency.

However, a plugin might only get you so far, depending on your needs. For example, some users may find that plugins don’t enable them to achieve the exact look and functionality they had in mind for their WooCommerce My Account page. If your business requires a more custom approach, you might need code snippets to fully customize your WooCommerce My Account Page. This can be done through WooCommerce webhooks or editing the WooCommerce template files found in the /myAccount folder.

This approach will definitely require coding knowledge, and you’ll need to create a website backup. This is imperative because you’ll need to override the template files to execute this project. If this sounds too intimidating, you can have a look at Codeable and consider engaging a WordPress developer.

Codeable takes the hassle and uncertainty out of more complex projects. Fortunately, you don’t have to spend time hunting for reliable WordPress developers – Codeable has aggregated a network of experienced developers for you. With a secure escrow payment system and a 28-day warranty, rest assured you’ll get the results you want. All fees are transparent, so why not find out if customizing your WooCommece My Account Page with the help of one of our developers is within your budget?

Post your project on Codeable for free today to start getting no-obligation estimations.